Let’s be honest — when most people hear the words “keyword research”, they either zone out or assume it’s just one of those technical SEO things someone else should worry about. But here’s the truth: it’s the foundation of every single piece of content that performs well online.
Whether you’re a startup founder, blogger, or running a digital marketing agency in Delhi, keyword research is what tells Google — and your audience — “Hey, this content is exactly what you were looking for.”
At Digital Hexa, we often say keyword research is part psychology, part data, and part strategy. In this guide, we’ll break it down simply and clearly — no jargon, no fluff. Just real talk on how to find the words people are searching, and how you can be the one who shows up with the answers.
Why Keyword Research Actually Matters
Imagine opening a bakery in a neighborhood full of fitness freaks and never mentioning that your cookies are “gluten-free” or “protein-packed.” People want what you have — but they don’t know you exist. That’s exactly what happens when your content doesn’t align with what people are actually searching for.
Keyword research helps you:
Show up in front of the right audience
Write content that actually gets read
Save time by creating only what people need
Outrank competitors who are shooting in the dark
And if you’re a digital marketing agency in Delhi, this becomes even more important. The competition is tough — standing out takes precision.
Types of Keywords (Don’t Skip This Part)
Understanding the kinds of keywords people use can help you hit the bullseye instead of throwing darts in the dark.
Short-Tail vs. Long-Tail
Short-tail keywords are broad: “marketing,” “cakes,” “laptops.”
Long-tail keywords are specific: “affordable digital marketing agency in Delhi,” “eggless chocolate cake near me.”
Long-tail keywords may not have millions of searches — but they often bring in the right traffic. And that traffic converts.
Informational, Navigational, Transactional
Informational: The user wants to learn something (e.g., “how to run Facebook ads”)
Navigational: They’re looking for a brand or site (e.g., “Digital Hexa website”)
Transactional: They’re ready to buy (e.g., “hire SEO expert in Delhi”)
You want to mix all three in your content strategy.
The Actual Process: How to Do Keyword Research (Like a Human, Not a Robot)
Let’s get into the good stuff — how to actually find and choose the right keywords.
Step 1: Start With Your Audience, Not Google
Before you touch a tool, ask yourself:
What does my audience struggle with?
What questions do they type into Google at midnight?
How would I search for this solution if I had zero industry knowledge?
If you’re running an agency like Digital Hexa, and your ideal clients are small business owners, think in their language: “how to grow online,” “get more Instagram followers,” “best SEO agency in Delhi.”
Step 2: Brain Dump Your Ideas
Grab a notebook or open a Google Doc. Write down 20–30 words/phrases you think your audience might search. These are your seed keywords.
Some ideas for a content creator might be:
content strategy
how to get traffic to blog
SEO tips for beginners
From here, we branch out.
Step 3: Plug It Into Keyword Tools
Now use tools to go from “gut feeling” to “data-backed strategy.” Our favorite tools at Digital Hexa include:
Ubersuggest (great for beginners)
Google Keyword Planner (free and solid)
SEMrush or Ahrefs (advanced insights)
Answer the Public (for question-style searches)
Look for:
Search Volume: Are people searching this monthly?
Competition/Difficulty: Can you realistically rank for it?
Relevance: Does it align with your brand or service?
Step 4: Stalk Your Competitors (In a Nice Way)
Yes, spy on them. See what keywords your competitors rank for — especially the ones with similar audience size or authority.
If you’re a digital marketing agency in Delhi, search for other agencies and scan their blogs, meta titles, and URLs. See what they’re ranking for that you’re not — and fill that gap.
Step 5: Group, Prioritize, Plan
Take your keyword list and break it into themes. We call this keyword clustering. Example:
Cluster 1: SEO
how to rank higher on Google
SEO for small businesses
on-page SEO tips
Cluster 2: Paid Ads
Google ads strategy
Facebook ads for beginners
Now plan content around each cluster — blog posts, service pages, videos, etc. This way, you build topical authority (and Google loves that).
How to Use Keywords Without Sounding Like a Robot
Let’s say your keyword is “keyword research.” You don’t need to cram it into every sentence like it’s a magic spell.
Here’s how to do it naturally:
1. Use It in the Right Places
Page Title & Meta Description
First paragraph
At least one H2
URL (if possible)
Image alt text
2. Use Synonyms & Variations
If your keyword is digital marketing agency in Delhi, try using:
“Delhi-based marketing firm”
“online advertising services in Delhi”
“top SEO company near you”
This makes your content feel human — while still SEO-friendly.
3. Match the Intent
If someone searches “how to do keyword research,” don’t pitch them your services right away. Give them a real, valuable tutorial. Earn their trust first.
Big Mistakes You Should Avoid
Even experienced marketers fall into these traps:
❌ Only Targeting High-Volume Keywords
They look sexy, sure. But unless your domain is super authoritative, you’ll likely get buried. Focus on realistic wins.
❌ Ignoring Long-Tail Keywords
“Keyword research for yoga teachers” might have lower volume, but it’ll bring exactly who you want.
❌ Forgetting to Update Your Keyword Strategy
SEO is not a one-time task. Recheck your keywords every 3–6 months. Trends change. So should you.
Leveraging Trends the Right Way
Trends can be goldmines when used wisely. But blindly jumping on viral content without brand alignment can backfire. Smart digital marketing agencies in Delhi tailor trends to your voice and value proposition.
Real Talk: How We Do It at Digital Hexa
We don’t believe in cookie-cutter strategies. Here’s what sets our keyword research apart at Digital Hexa:
🔍 We Blend Data With Empathy
Our tools tell us what people search. But our clients tell us what people mean. We listen to both.
📍 We Localize for Delhi (and Beyond)
If your audience is in Delhi, we use region-specific variations. From “digital marketing agency in Delhi” to “Rajouri Garden SEO experts” — localization helps you own your niche.
We Go Beyond Just Keywords
We also study trends, seasonality, search intent, and industry jargon. Then we turn all that into smart content strategies that bring in actual business — not just traffic.
What’s Next? Start Small, But Start Smart
If you’ve read this far — first of all, high-five. You now know more about keyword research than 90% of people trying to “do SEO.”
Here’s your quick-start action plan:
Write down 5 problems your audience faces.
Turn each into a Google search query.
Use a tool to explore real keywords.
Create one piece of content per keyword cluster.
Repeat.
And if it ever feels overwhelming — you know where to find us. Digital Hexa is here to help you build smarter, stronger content strategies that don’t just rank, but resonate.
Keyword research is the process of finding and analyzing the words and phrases people use when searching for information, products, or services online. It's a crucial part of search engine optimization (SEO) and helps website owners understand what their target audience is searching for, identify popular search terms, and optimize content to rank higher in search results.
The different types of keywords for SEO are: informational, navigational, commercial, and transactional. These categories reflect the general purpose behind a user's search.
Keywords should contain words and phrases that suggest what the topic is about. Also include words and phrases that are closely related to your topic. (For example, if the paper is about heart diseases, use words like stroke, circulatory system, blood, etc
Keywords are words or phrases that people type into search engines to find information. They are used to match web page content with user search queries. For example, if someone searches for "best running shoes," the keywords "best" and "running shoes" would be used to find relevant web pages
