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Answer engine optimisation

Answer Engine Optimisation: The Next Frontier in Search Innovation

Introduction: The Search Revolution Has Begun The way people search online is changing faster than ever. Gone are the days when users typed keywords into Google and browsed through ten blue links. Now, users ask questions directly — and expect instant, conversational answers. From ChatGPT to Google’s SGE (Search Generative Experience) and Bing Copilot, a […]

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EEAT

Beyond Keywords: How To Apply EEAT To Your Site & Boost On-Page SEO

In the ever-evolving landscape of search engine optimization, staying ahead means understanding Google’s core principles. Gone are the days when keyword stuffing and superficial content guaranteed top rankings. Today, Google prioritizes content that genuinely serves users, rewarding websites that demonstrate high levels of EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. For marketers, business owners, and SEO […]

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